Welcome to the Canterbury Cup: NSWRL’s Premier Competition
March 20, 2019Footy 3min readBACK
With the Canterbury Cup NSW kicking off on March 15 alongside the Sydney Shield and Ron Massey Cup, forming three of NSWRL nine competitions, details of the partnership were revealed at the official season launch for 2019.
With just a few days before the footy season begins for 2019, exciting news has been announced with footy apparel brand Canterbury becoming the new face of the New South Wales Rugby League’s top competition, the Canterbury Cup NSW. The deal between Canterbury and NSWRL is the first of its kind, as no other apparel brand has ever held the naming rights of a competition.
Start of an Exciting 5 Year Journey
As a part of the partnership between Canterbury and NSWRL, a five year deal has been agreed to host the Grand Final of the Canterbury Cup NSW at the brand new Bankwest Stadium in Western Sydney.
The exciting potential of the deal is shown through comments from Canterbury’s APAC Managing Director Jamie Meikleham.
“We are delighted to be naming-rights partner at this level. This competition is a crucible for our future stars to take the next step in to first grade.”
“The Canterbury Cup is the premier rugby league club competition in NSW, with a passionate grassroots following,” Meikleham said.
NSWRL Chief Executive David Trodden echoed the sentiments from Canterbury stating, “The Canterbury Cup NSW goes from strength to strength each season and this new partnership with Canterbury reflects that”.
“It has proven to be a wonderful breeding ground for some of the rising stars of Rugby League and the games are traditionally high-scoring and entertaining contests.”
Going from Strength to Strength
There is a successful relationship between Canterbury and New South Wales Rugby League, with the apparel brand being involved in the New South Wales State of Origin team. In 2018, Canterbury designed and produced brand new, advanced jerseys, which assisted in leading the team to it’s first series victory since 2014 and it’s second since 2005.
NSWRL Head of Commercial and Digital Jodie Cross said the NSWRL was ecstatic to continue the partnership with Canterbury given their involvement and success with the Brydens Lawyers NSW Blues in 2018.
To emphasise the connection and understanding between the two organisations, Canterbury will also be designing and producing the alternate strip which will be worn by the NSW Origin Team during the second game in the series, which will be played in Perth.
“Canterbury is a strong international footy brand and we are thrilled to extend our partnership with them,” Cross said.
“NSWRL pride ourselves on being innovative and we think this partnership is a real innovative marketing approach”
Committed to the Game
There have been only positive and exciting messages coming from all of the related parties with regards to the new deal.
“We expect 2019 to be the best season yet for the Canterbury Cup NSW and I can’t wait for the opening round to kick off.” David Trodden said.
“This is the first time in Australian sport that an apparel partner has sponsored the naming rights of a competition.” Jodie Cross commented.
The deal is also a further example of Canterbury aiming to live up to its promise and be a present and positive influence in lower-level Australian sport.
Jamie Meikleham said, “This partnership is Canterbury living it’s mission of ‘doing everything for the game’. We want to be there for ‘every season, every position, every training need’ to be ‘everything for footy”.